Built to scale.
Wired for growth.

Growth Marketing Manager, Marketing Technology

Austin, TX

• –Designed and operationalized a 100-point B2B lead scoring model across HubSpot and Salesforce, guiding architectural direction for MarTech integrations and enterprise data governance.
• –Analyzed 12 months of historical data to calibrate system scoring, proving 94% of conversions were single-touch events. Cut redundancy and simplified fragmented lead routing logic.
• –Audited Google Tag Manager environments, identifying 11 orphaned conversion tags, and authored an 11-task developer specification to remediate tracking across international corporate entities.
• –Migrated a 25-campaign Google Ads architecture from a UK entity to a US entity while maintaining shared GTM and GA4 properties.

Marketing Technology Architect

Austin, TX (Freelance)

• –Architecting end-to-end web infrastructure and customer engagement platforms to support business strategy.
• –Directing the technical deployment and interoperability of marketing automation systems across Go High Level, Marketo, and HubSpot.
• –Translating early-stage business requirements into technical integrations that govern data reporting and streamline lead routing across client organizations.

Fractional Head of Growth

Austin, TX

• –Designed the foundational technology and engagement strategy for a reverse logistics platform modernizing the secondary retail returns market.
• –Mapped business capabilities to initial architecture to support audience targeting and growth planning.

Director of Growth and Demand Generation

Remote

• –Evaluated and optimized technical infrastructure for scaling SaaS platforms, connecting business strategy to technology architecture.
• –Constructed complex targeting queries and automated workflows to reduce redundancy and improve interoperability between isolated data systems.

Sr. Digital Retention Manager

Austin, TX

• –Directed the enterprise migration from Marketo to Iterable, serving as primary technical decision maker for platform selection.
• –Authored full product technical specifications and managed the build of the new solution to ensure exact marketing and business integration.
• –Negotiated and managed vendor contracts while overseeing high-volume email campaigns that generated 50% of overall company revenue.

Certified Marketo Automation Specialist

Austin, TX

• –Led the architecture and implementation of the marketing and sales technology stack for global supply chain client D.W. Morgan Company.
• –Engineered backend integration connecting Marketo, Salesforce, and Tableau to build visibility into logistics pipelines and inventory on demand.

Technical Project Manager & Developer

Austin, TX

• –Managed application development using PHP and MySQL, focusing on database design and query optimization.
• –Maintained server configurations, user access controls, and security implementations across multiple domains.

Technology Strategy Manager, Product

Round Rock, TX

• –Established technical direction for PowerEdge Server and Converged Infrastructure portfolios, bridging business strategy and operating models.
• –Guided architectural adoption decisions and validated hardware and software integrations with Intel, Microsoft, and VMware.

Development Manager, Enterprise Architecture & QA

Armonk, NY

• –Governed enterprise-wide standards across application and integration domains.
• –Managed engineering budgets up to $4M and directed a 22-member development team.
• –Led the $12M software release for IBM WebSphere, ensuring a 99.9% defect-free migration with zero unscheduled downtime.
• –Partnered with research teams on Data Grid and Compute Grid architectures to evaluate and optimize emerging technologies.

Operational Leadership

• –Served during Desert Storm. Honorable Discharge.
• –Applied strict operational governance and logistics management to high-stakes delivery environments.